International Market Development
Clients engaging Transmark Advisory Services for international market development are often interested in establishing an international beachhead or finding “low hanging fruit” Transmark Advisory Services typically goes through at least a three step process in meeting our clients objectives. We typically do (1) an internal assessment of their business to understand the organization’s unique capabilities. (2) a detailed review of the political, socioeconomic, banking, networking and competitive forces impacting a successful launch into target markets and (3) tactical plans including the risks associated with entering the best few markets selected by the customer. Transmark Advisory Services also assists clients in finding the right contacts in each selected country for partnering purposes and for reaching key customers.
Vertical Market Opportunities
Clients evaluating expansion opportunities into vertical markets are typically looking for ways to apply their unique capabilities to new markets. Typical actions in assessing new vertical markets include (1) an internal assessment of their business to understand the organization’s unique capabilities, (2) a selection of target market segments and (3) a detailed business analysis of the best few segments including largest potential customers, primary technologies used, hardware and software partners, and strengths-weaknesses-opportunities-threats analysis.
Strategic Business Analysis
Organizations looking for assistance in developing strategic plans will find a wealth of knowledge at Transmark Advisory Services. A typical business engagement in this area of interest would include (1) an internal business analysis (2) an evaluation of the companies position in the marketplace and (3) a detailed assessment of the businesses growth strategies. We place high value on working with the client to define the planning processes that will work best for the organization. The success of a strategic planning process is often contingent upon the commitment and involvement of the organization’s management team.
As a result of visiting and meeting with global corporations and distributorships in the past 3 years, Transmark Advisory Services is well aware of organizations that have an interest in global partnering. The typical engagement process includes (1) assessing your businesses capabilities and needs (2) developing a plan of action (3) identifying prospects and (4) making the initial business contacts.
Market Research and White Paper Development
A key to developing a successful global expansion is getting proper messaging. On a typical customer engagement, our team will meet with key executives and assess your product positioning. Our team may conduct research into the impact existing and potential competitors may have on market penetration. It is also common for us to review your unique technological expertise and work with you on developing white papers to communicate that expertise to strategic markets.